Licensed to Talk Insurance

Logo Design for Independent Insurance Agents: Making Your Mark.

In this episode of "Licensed to Talk Insurance," we're delving into the world of logo design, specifically tailored for Independent Insurance Agents. Your hosts, Amanda and Kelsey, walk you through the essential steps to craft a logo that not only stands out but also effectively represents your agency's identity.
Before you dive into the design process, it's crucial to have a solid understanding of your agency. You should know your agency's name, mission, vision, and values, as well as your target audience and demographics.
Next, we explore the various types of logos, from wordmarks to lettermarks, icons, combination marks, and emblems. We discuss the significance of each and help you decide which one aligns best with your agency's personality.
When it comes to logo design, inspiration is key. We provide insights into what to consider when choosing symbols and colors. Your logo should reflect your brand's essence, and we discuss how personal associations, cultural symbols, and geographical elements can play a vital role in the design process.
Color theory is another essential aspect, and we break down the meanings behind nine main colors commonly used in business branding. We also share tips on selecting an accent color to make your logo stand out in various contexts.
Practicality matters, so we guide you on how to adapt your logo for different situations, including full color, grayscale, single color, and dark or light backgrounds.
Typography can make or break your logo, so we explore font choices, including serif, sans-serif, and script. You'll learn how different fonts can convey distinct personality traits and the importance of readability.
Lastly, we emphasize the importance of stepping back and evaluating whether your logo effectively communicates your brand. Don't miss our discussion on gathering feedback from friends and family to ensure your logo sends the right message.
Tune in to this episode to gain the knowledge and inspiration you need to create a compelling logo that represents your Independent Insurance Agency with precision and style.

We sit down with Pierre Poinsett

Amanda and Kelsey talk with Pierre Poinsett of Poinsett Insurance Agency.  Pierre talks about his decision to make the move from Captive to Independent Insurance Agent, and also about his career before getting into insurance.

What you need to know (and do!) before starting a paid ad campaign!

In this episode Amanda and Kelsey talk about the foundational pieces you need to have in place prior to starting a paid advertising campaign. From knowing your target audience inside and out - to having you website set up to receive prospects from the ad - there is a lot to know and do before you spend a dollar on a paid ad. 

Service Centers, Rewards Programs, Book Consolidations and More!

Jenny McNulty guest hosts this episode, sharing her extensive knowledge of the carrier side of the business and best practices for what to ask your carrier marketing reps.  This episode is a continuation of the discussion points in Episode 5.
Jenny covers a variety of topics, including service centers, rewards programs, book consolidations, product knowledge and more.  Don't miss this insightful episode aimed at helping you make the most of your carrier relationships.

It’s Time to Embrace Being a Small Business

Amanda and Kelsey talk about the advantages of being a small, locally owned - maybe even family owned - business. 

Navigating the Hard Market: Diversifying Your Book of Business

In this episode we delve into a crucial topic that is of paramount importance for independent insurance agents: diversifying your book of business to safeguard against the hard market.
We are joined by Agency Growth Coach, Christine Lee as she shares her insights on the challenges for personal lines focused agents and tips to get started building a commercial lines book of business.

Harnessing the Power of Video: Creating Successful Videos for Independent Insurance Agents

Learn why video marketing is essential for independent insurance agents, and get practical advice on getting started, script development, technology, and incorporating video proposals, introduction videos, and marketing videos into your business.

Partnering to Elevate Your carrier Relationships

This episode explores strategies for effective communication with carriers, including preparation for meetings, understanding declined risks, and getting to the top of the underwriter's pile. We discuss the importance of going straight to the source for information and aligning carrier lineups with marketing strategies for growth and success.

Building a Powerful Digital Strategy to Achieve Your Goals

This episode explores how digital strategy and online presence can help achieve goals. We discuss importance of goal setting, quality over quantity, steps to achieve goals using online tools, yearly planning, budgeting, content creation, engagement, and accountability. Learn how each piece works together to build a powerful digital strategy that helps you achieve your goals and stand out online.

Important Questions to ask you Carrier Marketing Reps

Jenny McNulty join us to provide her insights on important questions to ask carrier Marketing Reps.  Jenny was a Marketing Rep for Safeco for 10 years prior to joining Chicagoland SIA. In this episode she provides tips and insights for things your marketing Reps should be providing you.